This post is about managing your content sharing on social media.
More specifically, this post will detail (one of) my methods for finding, organizing, sharing, and responding to shared content on Twitter, Facebook, LinkedIn, and almost any other social sharing site you happen to use.
I struggled with organization and wasted time, and hopefully this will help you avoid the same problem.
Why You Should be Sharing Content
If you are running any kind of business, Internet or brick and mortar, you already know that having a Social Media presence is a required part of your marketing strategy.
What you may not be doing (or what your clients may not realize) is just how effective sharing content on your social channels can be for growing a business.
To be clear, I am not just referring to sharing content that you (or your clients) are creating. I’m talking about sharing content that others are creating.
What Kind of Content You Should be Sharing
The million dollar question right? It’s really not that difficult to decide the kind of content to share with your existing or potential audience.
You just need to follow a few simple rules.
- Define your customer personas and the types of content they might be interested in seeing
- Find and organize quality sources that provide that content
- Review and share only relevant and helpful content
The overriding goal should be to share useable and actionable content in order to provide value to your followers.
Providing value, builds trust, trust builds loyalty, and loyalty and trust = conversions.
Find and Organize Content Sources at the Same Time
It’s likely that you already follow various blogs that create content in whatever subject area you’re focused on, and perhaps you’re subscribed to those sites via email or simply have them bookmarked.
And that’s a great start, but it’s not a workflow that worked for me.
Using Feedly to Organize and Find Content
What is Feedly?
Feedly is a news aggregator application for various Web browsers and mobile devices running iOS and Android, also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.
In layman’s terms, Feedly allows you to collect and find websites with the kind of content you want to share, and then to subscribe to their RSS feeds while organizing those into whatever categories you decide to create.
You can enter specific website or blog urls, and also search within Feedly to find new sites to follow.
Not only that, but Feedly also allows you to connect your social channels and share content links easily while reading them.
It’s a very powerful way to follow and find relevant content to share with your audience.
Here’s a screenshot of my main Feedly Dashboard listing articles from some sites I follow:
You can see the list of my categories on the left side and the number of articles available for me to read (and share).
Isn’t that much better than sifting through dozens of blog update emails to click through and find a recent post to read and share?
Sharing Feedly Content
Feedly only allows to to connect a few social profiles to be used for sharing, but that’s not enough for me.
One of my favorite features of Feedly is the integration with Buffer. The reason this matters is that Buffer allows you to connect several social profiles, and when sharing content with Buffer, you can choose to share on all of those accounts, or just a few.
If you manage several social marketing channels for more than one business, it’s likely you have more than just a few accounts, perhaps even dozens, and that’s where Buffer really shines.
Buffer – Best Social Media Sharing Tool
What is Buffer?
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.
Custom scheduling, multiple accounts, team member access and detailed analytics make Buffer the go-to social media management tool for more than 1.2 million users around the world.
Their description says it all really.
- Connect multiple social accounts
- Custom scheduling
- Team member access
- Detailed analytics
Here’s a screenshot of (one of) my Buffer accounts:
As you can see by looking at the screenshot, I have several accounts connected and each account has a different number of scheduled content shares next to the names.
You’ll also see what content is coming for today, tomorrow, and beyond and this is done by creating a schedule for each account.
And that brings me to the next section…
How to Share Content Effectively
There are several things to consider when sharing content socially, and it all comes down to not being a social spammer.
Here are some rules I go by when deciding what and when to share content:
- Review every piece of content you share, even a cursory review will keep you from accidentally posting a junk article.
- Add you’re own words and/or summary of what you’re sharing.
- Schedule your sharing with restraint. Do you really want to Tweet 50 times a day? Or a better question, do your followers want to see that many Tweets from you every day? Probably not.
Feedly and Buffer – A Love Affair
As I referenced above, Buffer integrates with Feedly beautifully and here’s why it’s awesome for your social sharing workflow.
Clicking the Buffer share icon in Feedly presents you with your Buffer share window and allows you to really laser target the way in which you want to share that content.
Share on all accounts, just a few, or even just one.
Choose to add it to your buffer schedule or choose to share immediately.
And most importantly, add you’re own summary or @mentions to what’s being shared.
What’s Your Method of Finding and Sharing Content?
This is how I do it, but I’m sure others have workflows that are similar or even more streamlined.
How do you manage your social media content sharing? Let us know in the comments so we can all do our jobs better and together make sure that our social accounts are sharing timely, relevant, and helpful content.
Oh, and speaking of sharing…
If you’ve found this article useful, please consider adding my site to your own Feedly account or clicking any of the share buttons below;)
p.s. Do you know about the FooBox plugin for WordPress?
A bit of self-promotion here, but relevant to the social sharing conversation. My company makes the FooBox plugin which allows you to display and share responsive images and other content in popup lightboxes. We also just happen to integrate with Buffer.
Learn more about FooBox here.